Jason Huber | Creative Director

itshuber@gmail.com   • 804.512.0811 • jasonhubercreative.com

ABOUT

Creative Director / Copywriter with 10+ years of experience leading cross-functional teams in delivering strategic, insight-driven brand advertising and performance marketing content. AI-enabled, and adept at concepting and executing work across all channels—TV, print, radio, out-of-home, digital, social, online video, experiential, UX/UI, and non-traditional media. Proven ability to shape campaigns that are creatively compelling and results oriented.

EXPERIENCE

Nov. 2019 - Mar. 2026 | Skillz (Creative Team Lead / Creative Director)
Worked as a creative consultant to facilitate the production of user acquisition performance marketing and brand content for real-money mobile games

  • Lead a global, cross-functional team of writers, art directors, designers, animators and editors, providing creative direction on performance marketing and brand initiatives

  • Formulated and executed creative strategy for user acquisition ads and brand projects

  • Used generative AI tools to create video and images and build workflows to quickly move concepts from strategy to final deliverables

  • Partnered with UA managers to review and interpret performance data and optimize ads to improve key performance metrics

  • Partnered with UX/UI managers and designers to create messaging for in-app comms, push notifications, emails and other customer-facing communications

  • Partnered with Production Manager and brand partners to create cohesive, consistent brand messaging; standardizing and elevating the overall quality of work

  • Presented creative strategy and concepts to clients, C-Level leaders and other key stakeholders

  • Concepted, scripted and provided creative direction on video ads as well as videos for internal and external brand content, including talent & acquisition videos, content for trade shows, tutorials, press videos, year-in-review videos and more

  • Partnered with designers and art directors to create social posts and related copy

  • Provided creative direction to 3rd party vendors in the creation of advertising materials

Mar. 2014 – Nov. 2019 | Huber LLC (Creative Director / Copywriter)
Served as a contract Creative Director / Copywriter, creating work with various ad agencies including Saatchi LA, 72andSunny, Vitro, Barbarian, MRY & others. Highlights include:

  • Inspired human connection with the first broadcast TV campaign for Starbucks

  • Shook Facebook with an uncommonly personalized campaign for Toyota 

  • Helped found a new national holiday on behalf of the NFL and Visa

  • Fought pollution with an experiential stunt for compostable coffee pods

  • Fought for cleaner oceans with a website for The Alliance to End Plastic Waste 

  • Fought for improved wages for our teachers with an ad campaign for the NEA

  • Wrote and directed several TV spots and online-videos for various brands, including the Illinois Lottery, Studio Center, Mosquito Joe & more

Oct. 2012 - Mar. 2014 | SapientNitro (Associate Creative Director)
Served as Creative Director on the Hartford Funds account, leading cross-functional teams in the creation and launch of a new brand positioning and global advertising campaign

  • Lead and managed a team of designers, art directors and writers in the creation of cross-channel brand advertising initiatives

  • Worked closely with client partners to develop brand positioning and creative strategy

  • Oversaw creative development of an integrated brand campaign and launch

  • Collaborated with agency partners on various new business pitches

PREVIOUS EXPERIENCE

  • Aug. 2011 – Sept. 2012 | Arnold Worldwide, Boston (Senior Copywriter)

    • Brands included Titleist, Ocean Spray, Dell & McDonald’s; participated in new business pitches for Southwest Airlines & American Eagle

  • May 2010 – Aug. 2011 | Euro RSCG Worldwide, NY (Senior Copywriter)

    • Brands included Dos Equis, Heineken, & Jaguar Automotive; participated in new business pitch for Hennessey

  • June 2009 - May 2010 | BBDO & MRM//McCann (Freelance Copywriter)

    • Brands included Starbucks, GE, Verizon & Captain Morgan’s

  • Nov. 2005 - June 2009 | TBWA\Chiat\Day, NY & LA (Senior Copywriter)

    • Brands included Nissan, Energizer, Sprint, Embassy Suites & Gatorade; participated in new business pitches for Pioneer Electronics and PUR; represented agency in a global Heineken pitch at TBWA\NEBOKO in Amsterdam

EDUCATION 

  • Master of Science, Copywriting | VCU Brandcenter, 2004

  • Bachelor of Science | VCU School of Mass Communications, 2001

SKILLS

Creative Leadership, Strategic Creative Direction, Cross-Functional Team Leadership, AI Video Direction & Generation, Brand Leadership, Performance Marketing, Cross-Channel Campaign Creation, UX/UI Collaboration, Data-Driven Creativity, Copywriting & Messaging, Client and Stakeholder Communication, Simplifying Complex Subject Matter, Project and Workflow Tools

AWARDS & RECOGNITION‍ ‍

Cannes, One Show, Effie Awards, Clio Awards, MIXX Interactive Awards, Creativity International Awards, The ADDYs, Richmond Show, Hatch Awards, The Beldings, creativity-online.com, Graphis Advertising & Design Annuals & more 

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