Skillz-NFL Developer Challenge

We partnered with the NFL to create the next great mobile football game. We started with a call to game developers to submit ideas. Several submissions were moved into development. Three finalists were selected, and we created a series of performance ads to promote each one. The best performer, QB Shootout, was crowned the winner. Then we created more ads to promote it, complete with a shout out from former NFL great, Doug Flutie.