Jason Huber | Creative Director

itshuber@gmail.com   • 804.512.0811 • jasonhubercreative.com

ABOUT

Creative Director / Copywriter with 10+ years of experience leading cross-functional teams in delivering strategic, insight-driven creative content for brand advertising and performance marketing. Adept at concepting and executing work across all channels—including TV, print, radio, out-of-home, digital, social, online video, experiential, UX/UI, and non-traditional media. Proven ability to shape campaigns that are creatively compelling and results oriented.

EXPERIENCE

Nov. 2019 - Present | Skillz (Creative Team Lead / Creative Director)
Work as a full-time contractor/creative consultant in a startup environment, leading creative teams in the creation of user acquisition performance marketing and brand content for real-money mobile games 

    • Lead a global, cross-functional team of writers, art directors, designers, animators, and editors, providing creative direction on performance marketing and brand initiatives

    • Formulate and execute creative strategy for user acquisition ads and brand projects

    • Use AI tools like Sora 2, Veo 3 and Nano Banana to bring concepts to life with high-quality AI video and imagery for ads and other content

    • Partner with UA managers to review and interpret performance ad data, and use findings to optimize ads to improve key performance metrics

    • Partner with UX/UI managers and designers to create messaging for in-app comms, push notifications, emails and other customer-facing communications

    • Partner with Production Manager and brand partners to create cohesive messaging to improve and standardize the overall quality of work 

    • Present creative strategy and concepts to clients, C-Level leaders and other key stakeholders

    • Concept, script and provide creative direction on video ads as well as videos for internal and external brand content, including Talent & Acquisition videos, content for trade shows, tutorials, press videos, year-in-review videos and more

    • Partner with designers and art directors to create social posts and related copy

    • Provide creative direction to 3rd party vendors in the creation of advertising materials

Mar. 2014 – Nov. 2019 | Freelance (Creative Director / Copywriter)
Served as a contract Creative Director / Copywriter, creating work with various ad agencies including Saatchi LA, 72andSunny, Vitro, Barbarian, MRY and others. Highlights include:

    • Inspired human connection with the first broadcast TV campaign for Starbucks

    • Shook Facebook with an uncommonly personalized campaign for Toyota 

    • Helped found a new national holiday on behalf of the NFL and Visa

    • Fought pollution with an experiential stunt for compostable coffee pods

    • Fought for cleaner oceans with a website for The Alliance to End Plastic Waste 

    • Fought for improved wages for our teachers with an ad campaign for the NEA

    • Wrote and directed several TV spots and online-videos for various brands, including the Illinois Lottery, Studio Center, Mosquito Joe and more

Oct. 2012 - Mar. 2014 | SapientNitro (Associate Creative Director)
Served as Creative Director on the Hartford Funds account, leading cross-functional teams in the creation and launch of new brand positioning and a global advertising campaign

    • Lead and managed a team of designers, art directors and writers in the creation of cross-channel brand advertising initiatives

    • Worked closely with client partners to develop brand positioning and creative strategy

    • Oversaw creative development of an integrated brand campaign and launch

    • Collaborated with agency partners on various new business pitches

PREVIOUS EXPERIENCE

    • Aug. 2011 – Sept. 2012 | Arnold Worldwide, Boston (Senior Copywriter)

      • Brands included Titleist, Ocean Spray, Dell and McDonald’s; participated in new business pitches for Southwest Airlines and American Eagle

    • May 2010 – Aug. 2011 | Euro RSCG Worldwide, NY (Senior Copywriter) 

      • Brands included Dos Equis, Heineken and Jaguar Automotive; participated in a new business pitch for Hennessey

    • June 2009 - May 2010 | BBDO & MRM//McCann (Freelance Copywriter)

      • Brands included Starbucks, GE, Verizon, Captain Morgan’s 

    • Nov. 2005 - June 2009 | TBWA\Chiat\Day, NY & LA (Senior Copywriter)

      • Brands included Nissan, Energizer, Sprint, Embassy Suites and Gatorade; worked on new business pitches for Pioneer and Pur; represented agency in a global Heineken pitch in Amsterdam

EDUCATION 

    • Master of Science, Copywriting | VCU Brandcenter, 2004

    • Bachelor of Science | VCU School of Mass Communications, 2001

       

SKILLS

Creative Leadership, Strategic Creative Direction, Cross-Functional Team Leadership, AI Video Direction & Creation, Brand Leadership, Performance Marketing, Cross-Channel Campaign Creation, UX/UI Collaboration, Data-Driven Creativity, Copywriting & Messaging, Client and Stakeholder Communication, Simplifying Complex Subject Matter, Project and Workflow Tools

AWARDS & RECOGNITION

Cannes, One Show, Effie Awards, Clio Awards, MIXX Interactive Awards, Creativity International Awards, The ADDYs, Richmond Show, Hatch Awards, The Beldings, creativity-online.com, Graphis Advertising & Design Annuals & more 

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